In our historic tasting room, explore the craft behind each pour.
From a family legacy to estate-grown wines, our story unfolds in every glass.
Open Daily · 10am–4pm
Built in 1921 by our family, the original blacksmith shop is now a modern tasting room filled with historic artifacts—set on our 300-acre estate vineyard.
Steinbeck family vineyard rows in the Geneseo AVA of Paso Robles
ExploreFrom 1884 to Today
From Geneseo, Illinois to what is now the Geneseo AVA of Paso Robles, our family has farmed this land for generations—crafting wines from just one percent of our 300 Acre premium vineyard.
Steinbeck family vineyard rows in the Geneseo AVA of Paso Robles
DiscoverEstate · Geneseo AVA
Estate wines crafted from one percent of our 300-acre vineyard—celebrated for signature softness, balance, and connectedness.
Steinbeck Estate wines from the Geneseo AVA, Paso Robles
View WinesSeven generations. One estate. Paso Robles in a glass.
From our family vineyard to your table—Paso heritage, beautifully poured.
Savage Journeys: “Hunting the Vines”
Use the Vimeo controls to unmute. Autoplay starts muted per browser rules.
-
Family Legacy
Howie Steinbeck’s Model 110 and a tradition carried through seven generations of growers and storytellers.
-
Wildlife Management
Habitat stewardship that supports a healthy population of Columbia blacktail deer across the vineyard ecosystem.
-
Hunting Tradition
Responsible practices woven into daily vineyard life—skills, safety, and respect passed down the line.
-
Vineyard as Habitat
Abundant forage and cover produce stronger, heavier deer—making this land a premier destination.
Heritage in Every Vintage
Step into our family’s 1921 blacksmith shop—now a quiet, light-filled tasting room layered with heirlooms from generations past. Open daily from 10–4, it’s where estate wines meet living history: polished wood, weathered iron, and the gentle rhythm of vineyard life just outside the door. Settle in, explore a flight, and let our team share the stories behind each pour.
Explore Steinbeck
Our Story
Our family settled in Paso Robles in 1884, and we are proud to share our story with you.
From Geneseo, Illinois to what is now the Geneseo AVA of Paso Robles, our family owns and runs a 300 Acre premium vineyard—using just 1% for our own label, “Steinbeck.”
The Crash!
B-26 Military Bomber Crash in 1956
On April 11th, 1956, a military bomber crashed near the family home. Of the five men, one lost his life. We honor these brave men and tell the story of The Crash here.
Heritage Steinbeck Video
1 Family — 7 Generations
A video featuring our family story and the April 11th, 1956 military plane crash on the property.
“Crash Courses”
Please plan approximately 1.5 hours for the tour and tasting.
In the early 2000s, Cindy Steinbeck began leading educational vineyard tours—drawing on the grape-growing expertise of her father, the family’s deep Paso Robles roots, and the connection of Scriptures to life in the vineyard. She named the tour the Crash Course, honoring a 1956 military plane crash on the property and reflecting the in-depth, hands-on education guests receive.
- Tour our 300-acre historic vineyard in the Geneseo District of Paso Robles.
- Led by a Steinbeck family member in our classic 1958 Jeep Willy.
- Maximum group size: 4 adults (up to 6 small adults in cozy fashion).
Established in 1982
Steinbeck Vineyards is the culmination of Howie Steinbeck's vision for his family's property. With three generations of Paso Robles' farming experience behind him, Howie partnered with Gary Eberle and planted one parcel of Cabernet Sauvignon and one of Chardonnay along the driveway to the family ranch house. Since that first planting in the 1980s, the vineyard has expanded to fill the 300 acre property.
Plan Your Tasting
$20 / person-
Open Daily — Tastings 10:00am – 4:00pm
-
Indoor & outdoor seating options available
-
Large groups accepted with reservation
-
$20.00 per person tasting fee
Call or email your desired time and date and we’ll get back to you promptly.
What Guests Are Saying
