Steinbeck Vineyards & Winery

Heritage Steinbeck Video

1 Family – 7 Generations – 142 Years

Heritage Steinbeck Video

Watch a video presentation about The Crash and the family's history by one of our Heritage Club members, Kathy Kelly.

Honoring the men of The Crash

The memory of The Crash sticks with Howie to this day. Only a couple years later, Howie joined the United States Military and served in the National Guard. He continues to humbly thank those in military service and veterans for protecting and serving their country. He and his daughter Cindy commemorated the site of The Crash with a tall American flag, now rising up in the middle of one of their estate vineyard blocks.

A Living Site in the Vineyard

Each year, the soil of the vineyard is tilled, and for hundreds of feet surrounding the entry point of the plane, scattered debris can be found. Some of these pieces are in the Steinbeck tasting room, where Cindy put together a display telling the story of The Crash.

American flag posted at The Crash site
American flag posted at The Crash site

“The Crash” — Our Red Blend

In 2006, when Cindy was creating the Steinbeck Wine brand, she asked her dad what they should name their red blend. He asked if they could name it The Crash to commemorate the event and honor the men. Since its naming, it has been donated to several military functions, special dinners, and charities.

This wine helps us to tell the story of the five brave military men, one of whom lost his life, of The Crash of April 11, 1956. It is crafted each year as a tribute to their story, interwoven into the history of our land and family in Paso Robles.

The Crash red blend bottle beside the old press
“The Crash” — estate red blend.

Seven generations. One estate. Paso Robles in a glass.

From our family vineyard to your table—Paso heritage, beautifully poured.

Plan Your Tasting

$20 / person
  • Open Daily — Tastings 10:00am – 4:00pm
  • Indoor & outdoor seating options available
  • Large groups accepted with reservation
  • $20.00 per person tasting fee

Call or email your desired time and date and we’ll get back to you promptly.