Privacy Policy

Last updated: October 8, 2025

Steinbeck Vineyards & Winery (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, join our mailing lists or wine club, place orders, make reservations, or otherwise interact with us online or offline.

1. Who We Are & How to Contact Us

Steinbeck Vineyards & Winery
5940 Union Road, Paso Robles, CA 93446
Phone: 805-238-1854
Email: cindy@steinbeckwines.com

2. Information We Collect

Identifiers & Contact Details: name, email, phone number, billing/shipping address.
Order & Reservation Details: items purchased, tasting/visit date & time, party size, special notes.
Payment Information: processed by our PCI-compliant payment providers (we do not store full card numbers).
Wine Club Data: membership status, selections, shipment preferences.
Device/Usage Data: IP address, browser type, pages visited, links clicked, approximate location, and cookies/analytics.
User Content: messages you send us, reviews, or other submissions.
Age-related Confirmations: confirmation that you are 21+ where required to purchase alcohol.

3. How We Use Information

Provide, operate, and improve our website, tasting room services, winery experiences, and products.
Process orders, reservations, shipments, and customer service requests.
Operate our wine club and send service messages (e.g., shipment or reservation updates).
Send marketing communications (you can opt out anytime).
Detect, prevent, and address fraud, security, or technical issues; comply with law.
Analytics to understand site performance and preferences.

4. Cookies & Analytics

We use cookies and similar technologies to remember preferences and analyze traffic. You can manage cookies in your browser settings. We may use third-party analytics (e.g., Google Analytics) subject to their terms. Some cookies are essential to site functionality.

5. How We Share Information

Service Providers: payment processors, email/SMS platforms, reservation and shipping partners, web hosting, and analytics providers.
Legal/Compliance: to comply with law, respond to lawful requests, or protect rights, safety, and property.
Business Transfers: in connection with a merger, sale, or reorganization.

We do not sell personal information for money. We may “share” limited data for cross-context behavioral advertising as defined under California law. See “Your Privacy Rights” below.

6. Your Choices

Marketing: Opt out via unsubscribe links or by contacting us.
Cookies: Control through your browser; essential cookies may be required for core features.

7. California Privacy Rights (CCPA/CPRA)

California residents have the right to request: (a) access to categories and specific pieces of personal information we have collected; (b) correction of inaccurate personal information; (c) deletion, subject to exceptions; and (d) to opt out of “sharing” for cross-context behavioral advertising. We do not discriminate for exercising these rights.

How to exercise: email cindy@steinbeckwines.com or call 805-238-1854. Please indicate “California Privacy Request.” We will verify your identity as required by law. You may use an authorized agent with valid authorization.

Do Not Sell or Share My Personal Information: If we use advertising cookies that constitute “sharing,” you may opt out via your browser’s global privacy controls (GPC) and by contacting us to set your preferences.

8. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information. Alcohol-related portions of the site are intended for users who are 21+.

9. Data Retention

We retain personal information for as long as necessary to provide services, meet legal obligations, resolve disputes, and enforce agreements.

10. Security

We employ reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

11. Third-Party Links & Services

Our site may link to third-party sites or embed third-party services (e.g., maps, reservation tools, social media). Their privacy practices govern their services.

12. Changes to This Policy

We may update this Privacy Policy. Changes are effective when posted with a revised “Last updated” date.